A $40B global beverage company operated across many markets with inconsistent customer data, siloed systems, and fragmented processes. Regions used different definitions, hierarchies, and reporting tools, making it nearly impossible to produce a unified customer view or measure performance consistently. Leadership needed a coordinated, enterprise-wide customer data strategy to reduce inefficiency and create a scalable foundation for commercial growth.
We provided a new forecasting platform that delivered measurable improvements in service levels, accuracy, and operational efficiency, enabling more confident and proactive commercial planning:
$5M+ in savings through architectural consolidation, process standardization, and tool rationalization
Consistent customer insights with a single, trusted global view
Reduced manual reporting and faster analytics delivery
Improved targeting and account planning through standardized segmentation
Better cross-market alignment for promotions, pricing, and commercial decisions
THE SITUATION: The organization managed hundreds of distributors, retail partners, and e-commerce channels across continents—each with their own CRM structures, POS integrations, and reporting standards. Redundant tools, conflicting definitions, and labor-intensive data preparation slowed insight generation and affected critical activities such as targeting, segmentation, promotion planning, and account performance measurement. Without a unified model, global campaigns could not be executed or evaluated effectively.
THE PROBLEM: The company faced deep structural and data governance challenges that made consistent customer insight nearly impossible, including:
Disconnected CRM, POS, distributor, and e-commerce data across regions
Inconsistent customer hierarchies and master data definitions
High cost of redundant tools, reports, and analytics processes
Slow insight generation due to manual data consolidation
Limited ability to run global campaigns or measure cross-market performance
No common architecture or governance standards
The Frame Solution
Designed and deployed a global customer data strategy, creating the architecture, master data management technology / processes, governance, and integration patterns needed to standardize customer information across all markets. Our approach combined strategic assessment, canonical modeling, and scalable engineering practices.
Conducted a global assessment of commercial data, tools, and reporting fragmentation
Designed a unified customer data architecture and canonical model for all regions
Standardized customer definitions, naming conventions, and master data structures
Built a global data governance framework with clear ownership and processes
Created scalable integration patterns for CRM, POS, e-commerce, and distributor datasets
